Gym Marketing Memberships

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We’ve all seen a gym open up down the street from us only to close less than a year later, only to reopen as another gym a few months later. Why is it so hard marketing gym memberships?

With all the new health guides, diets, and exercises popping up in magazines and social media these days, it’s tough for gym owners to acquire new members to keep their business afloat, and maybe tougher to keep those new members around for more than a month or two. However, here are a few suggestions for gym owners to consider when trying to gain new members and retain the ones they already have.

  1. Social Media Promotions

With technology advancing and social media platforms becoming the new TV commercials, it is vital to your gym’s success that you promotional platforms such as Facebook, Twitter, etc. Offer promo codes that can only be found on these social media outlets. Change them every so often to you keep viewers tuning in to catch the latest promotion. You will be able to reach thousands of people with the click of a button.

  1. Referral Programs

Referring a friend programs are great ways for your clients to spread the word about your gym for you. Give them incentives, such as free one-month membership, for each person they get to sign up at the gym. You would earn back that free month you offered and so much more.

  1. Company Competitions

A fun way to gain a large number of memberships at once is to promote competitions between companies- the winner receives some type of reward from the gym. It will take a legwork to market this idea but the payoff is worth it.

  1. Automated Reminders to Clients

While many of the ideas above discussed gaining new memberships, this next one will help retain existing members. Gyms acquire their members’ emails, which can be a great outlet for informing your clients about a number of issues. Set up automated reminders of their last visit, promotions they can take advantage of, new equipment or exercises you now offer- anything that will spark their interest in continuing to be a member of your gym.

  1. FitnessTexter

A truly great way to gain gym memberships is through the use of FitnessTexter. FitnessTexter is a texting code that gyms can put on business cards, emails, website, Facebook, pretty much anything.

An example of the way it works: You send out a promotion such as, “Text PHFIT to 55534 for a free week membership!” The potential client texts the code you presented and hits SEND. You send a text back that tells them to come in and present this message to receive their free week membership. If for some reason they don’t show up within a few days to receive their free week membership, you’re still given a lead for your sales team to follow up on. It’s a great marketing tool that will surely gain interest into your gym

These are just a few ideas that gym owners can use in attracting future memberships while also retaining the ones they already have. Gym owners need to be creative, use all the benefits social media offers, get in touch with local businesses in teaming up to attract customers to your area, and come up with unique promotions that will attract those teetering with the decision whether they should join a gym or not. All these ideas will draw in those members that eluded the grasp of the other gyms around.


Image courtesy of [Stuart Miles] at

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